As a business owner, it is important that you only provide the best possible service to your customers. That is because you want them to keep coming back for more and if you are running a business website, what usually comes to your mind?
I am willing to bet that you only think about what you are going to sell and your choice of web host is almost always on the back seat of your mind. Well, that shouldn’t be the case.
You see, a good web hosting company is required if you are to conduct business online simply because getting one would ensure your success.
What are the potential things that can happen if you were to get a bad hosting provider? Here are just some:
Poor SEO Ranking- If your website has poor SEO, you are not going to drive as much traffic as you’d want
Potential Loss of Revenue- Since going for a bad hosting provider means frequent server downtimes, every minute that goes by with your website being inaccessible means a potential loss of profits. What’s worse is that if people are not able to access your page the first time, they are less likely going to visit again
Possible Malware Attacks and Security Threats- A reputable company will always protect your website against malware and infections. A poor web host, however, doesn’t.
How to Choose the Best Provider?
One thing that you always have to think about when choosing a web host is that it has to be a company that provides the best possible service to suit your needs. Not all hosting providers are created equal and so, you choose what’s best for your website. That being said, below are just some of the things to look for:
Impeccable Server Uptime- For those of you who do not know, a web host is essentially a company that has all of the servers that a website owner needs to ‘host’ their files. Since a server is technically just a powerful computer, every time it goes down, your website could potentially go down with it. That being said, go with a company that is known for its impeccable server uptime. A 100% uptime is a scam (because it is virtually impossible for that to happen), but a 95% uptime should be the bare minimum
Choose the Best Option- There are different hosting services being offered by companies out there. Shared hosting is out of the question since you want the best for your customers. Only consider either VPS, dedicated, or cloud hosting
Great Customer Service- If your website happens to go down for some reason, how quickly are you able to talk to one of your hosting provider’s representatives to resolve the issue? It is imperative that any issues on their side be fixed immediately so that your website (and your reputation) will not be compromised. Again, choose one that has great customer service. Look for online reviews to verify this.